Innovation in dentistry is not limited to cosmetic enhancements like Invisalign and veneers. It’s also about realizing that there’s incredible potential in using modern technologies to connect with prospective patients. An electronic marketing tactic called “orthodontic dental geofencing marketing” is about as hip as a toothbrush that can perform the Macarena. Geofencing is more than simply a way to create virtual borders; it acts as a kind of dental bat signal for all nearby cell phones. Just picture someone strolling by your office, completely oblivious to the fact that they will soon require braces. Then, out of nowhere, their phone rings with an irresistible offer: a chance to have a Hollywood smile without spending a fortune (or any time at the dentist).
Don’t worry that you’ll become a digital Sherlock Holmes watching everyone’s every online action. Geofencing’s main purpose is to safeguard personal information while making use of human inquisitiveness. It’s like inviting folks to a party where they’ll be forced to get their teeth straightened, even if they didn’t want to. In addition, everyone benefits. In this way, those who may benefit from your services are made aware of them without feeling harassed, and your dental office can step in to rescue the day (and their teeth).
Let’s not overlook the cleverness and panache of this technical marvel, however. It takes skill to create amusing messages that appear on screens like a tooth fairy. Consider humorous dental-related phrases such, as “Brace Yourself for a Stunning Smile!” or “Time to Align Those Pearly Whites?”
Know that you have experienced the magic of orthodontic dentistry geofencing marketing the next time you are drinking coffee near your orthodontist’s office and your phone lights up with an offer that will make you smile. It’s like being greeted with a warm digital hug as you go on an adventure to achieve your dream smile.